Red Dot Design Award Product Upgraded Version
FIYTA 3D Watch will debut at BaselWorld 2016
The 25th China (Shenzhen) International Watch & Clock Fair was held in Shenzhen Convention Center from June 26th to June 29th, 2014. Well-known for its abundant and complete watch and clock products and professional and international organizations, it is the world’s third watch & clock fair after Basel Watch & Clock Fair and Hong Kong Watch & Clock Fair. As the only brand from China in No.1 Exhibition Hall of Basel Watch & Clock Fair, FIYTA brought new watches from its various collections on this fair.
“Enjoying romantic moments”—FIYTA 2014 New Commercial Release was shot in Zurich, Switzerland. The spokesmen, Louis Koo and Gao Yuanyuan, had a rendez-vous in Switzerland for the shooting. FITYA will officially release the new TVC and video in June 2014. It will interpret a romantic story about resting in a struggling process, with light-luxury modern style.
On the 10th September 2014 New York Time, FIYTA, with Gao Yuanyuan, attended New York International Fashion Week. In recent years, American “simple style” rolls up the world. This time, Gao Yuanyuan also attended with simple style by wearing white cloth with black wide leg pants. FITYA Heartstrings Collection become a finishing touch for Gao Yuanyuan, simple but shining with black ceramics refined steel mechanical type, making Gao Yuanyuan shine every moment.
Gao Yuanyuan attended New York 2014 Fashion Week wearing FIYTA watch, attracting numerous eyes with her shining charm. On Sep. 20th, FIYTA and Gao Yuanyuan came to Changchun, their first station back home, and held the Heartstrings Collection New Product Launch themed on “Confident Women, Touching Heartstrings” at the Changchun Department Store.
In 2003, “Shenzhou V”, China's first manned spacecraft succeed its travel into space and return; Yang Liwei wear FITYA’s Aerospace Collection Watch. Aeronautics
In 2005, Yang Liwei, space hero, represents China to visit Russia, and presented FIYTA’s watch to Russian Space Agency as a “national gift”.
In 2005, the Ultimate Collection Aerospace Watches followed “Shenzhou VI”’s astronauts to fulfill a travel in space for up to 115 hours 32 minutes and about 3.25 million km.
In 2008, as an auxiliary timing equipment, Fiyta Shenzhou VII Spacesuit Watch followed "Shenzhou VII"’s astronauts to achieve China's first spacewalk.
In 2000, FIYTA sponsored Chinese Gymnastic Team to join the World Cup Competition Series to witness the great success of the Chinese gymnasts.
In 2003, FIYTA became the professional chronograph partner in Asia Sailing Championship.
In 2005, FIYTA became the professional chronograph of the “National Games”.
On December 23, 1987 FIYTA was founded in Shenzhen and began its watch making tradition.
Since 1989, FIYTA has been Attending Hong Kong Watch & Clock Fair. Through this Platform FIYTA Continuously Presents its Brand and Products to the Customers Worldwide.
Most Watches in China’s Market had Round Case. FIYTA Actively Adopted a New Case Shape in the Model G208. This Model Had a Cumulative Sales Record more than One Million Pieces in its Life.
Launch of China’s first “wear-proof” tungsten-material wristwatch. It signified a major breakthrough for FIYTA with respect to the application of watch materials.
FIYTA Made its Initial Public Offering on Shenzhen Stock Exchanges.
In November 1993 FIYTA launched China’s first ceramic watch called G/L905. It involved the application of precision technology for the production of ceramics materials and possessed a user-friendly design.
FIYTA collaborated with sports industry, becoming the title sponsor for Shenzhen Football Club.
FIYTA launched the ultra-thin mechanical watches, becoming the first China’s watch company to apply 18K gold and premium crystals and diamonds on watch-making.
The “Millennium Light” gold-and-diamond watch, a major third-generation wristwatch for FIYTA, was launched on December 16, 1999. It set the highest standards for watch-making at the time. A timepiece became a part of permanent collection of the Museum of Chinese History.
During the Latter’s Participation in the World Cup Championship, the Company was a Witness to One of the Greatest Period of Chinese Gymnasts.
It was the First Time FIYTA Attended the Baselworld. Since that, FIYTA Launched its New Products and Enlarged its Booth Gradually Every Year in Baselworld.
FIYTA has been Providing Professional Space Watches for China’s Astronauts in their Ground Trainings and Spaceflight Missions since 2003.
FIYTA Aerospace Commemorative Watch set was selected by the Chinese National Museum for its permanent collection.
In April 2007, the space-reinforced titanium material was successfully and independently developed by FIYTA, and is now applied in its watches.
The famous Hong Kong actor Mr. Louis Koo became FIYTA's brand ambassador in mainland China.
FIYTA extravehicular space watch was used as auxiliary timing equipment, being worn outside the spacesuit in the space walk. It was directly exposed to the dangerous environment of outer space.
FIYTA Hosted the ISO/TC 114 Congress and Jointly Revised International Standards for the Clock and Watch Industry with Experts from Switzerland, Germany, Japan, France and Other Countries.
FIYTA Space Watch and Tourbillion Watch were Collected by Musée International d'Horlogerie (MIH) in La Chaux-de-Fonds, Switzerland.
FIYTA Extravehicular Space Watch Won the Red Dot Design Award.
After Continuous 10 Years’ Attendance in Baselworld, FIYTA Built its Booth in Hall 1 – the Hall for Famous International Brands.