The 25th China (Shenzhen) International Watch & Clock Fair was held in Shenzhen Convention Center from June 26th to June 29th, 2014. Well-known for its abundant and complete watch and clock products and professional and international organizations, it is the world’s third watch & clock fair after Basel Watch & Clock Fair and Hong Kong Watch & Clock Fair. As the only brand from China in No.1 Exhibition Hall of Basel Watch & Clock Fair, FIYTA brought new watches from its various collections on this fair.
“Enjoying romantic moments”—FIYTA 2014 New Commercial Release was shot in Zurich, Switzerland. The spokesmen, Louis Koo and Gao Yuanyuan, had a rendez-vous in Switzerland for the shooting. FITYA will officially release the new TVC and video in June 2014. It will interpret a romantic story about resting in a struggling process, with light-luxury modern style.
On the 10th September 2014 New York Time, FIYTA, with Gao Yuanyuan, attended New York International Fashion Week. In recent years, American “simple style” rolls up the world. This time, Gao Yuanyuan also attended with simple style by wearing white cloth with black wide leg pants. FITYA Heartstrings Collection become a finishing touch for Gao Yuanyuan, simple but shining with black ceramics refined steel mechanical type, making Gao Yuanyuan shine every moment.
Gao Yuanyuan attended New York 2014 Fashion Week wearing FIYTA watch, attracting numerous eyes with her shining charm. On Sep. 20th, FIYTA and Gao Yuanyuan came to Changchun, their first station back home, and held the Heartstrings Collection New Product Launch themed on “Confident Women, Touching Heartstrings” at the Changchun Department Store.